Tata Steelium NEO was launched in the East with a programme at Behala Industrial Estate (Kolkata) on 10th Feb 2015. The programme was aimed at imparting the message of cleanliness and waste reduction to all those present and also marking a new beginning with the gift of a ‘new life’ for children of an NGO. The new beginning is a chapter in the roll out of Tata Steelium NEO – a brand extension of Tata Steelium that meets the need for higher quality stringency in critical applications.